Zara Bets on Virtual Try-On to Fix Fashion’s Most Expensive Problem.
The Spanish fast-fashion giant is deploying immersive technology to tackle the $800 billion elephant in the room: returns. Walk into any Zara in the world and the experience is deliberate: sharp lighting, curated rails, a pace that nudges you toward impulse decisions. For decades, that choreography was the brand’s competitive edge. Now Zara’s parent company,…
