From Influence to Ownership: Why the Creator Economy Is Redefining Brand Collaboration When Mr Price recently unveiled its first co-created fashion collection with South African creator Sphokuhle Ntshalintshali, it was easy to view it as another influencer campaign. It wasn’t. It was a signal of a much larger transformation taking place across the global economy—one…
Speaking on an investor webcast following Pepkor’s half-year results to the end of March 2026, chief operating officer Sean Cardinaal offered a measured assessment of the group’s newest fashion venture. Ayana, he said, had delivered “good trading densities and margins” since its launch in February 2025. However, he added that the “jury is still out…
Walk into a clothing store today and nothing looks different. The racks are full, the mannequins are styled, and the seasons are turning as expected. But beneath the surface, something fundamental is shifting – and most retailers are only beginning to feel it. A new demand driver has entered the apparel market, not from fashion…
A new report from Bloomberg reveals that rising oil prices triggered by geopolitical tensions in the Middle East could soon make clothing more expensive worldwide. Chinese apparel manufacturers – the backbone of the global fashion supply chain – are already facing rising costs as oil prices surge. The reason is simple: modern fashion runs on…
When Bad Bunny stepped onto the Super Bowl stage, the moment was immediately framed as historic. The first artist to headline the halftime show entirely in Spanish, performing before one of the largest global television audiences, was already a cultural milestone. But what he wore – and why he wore it – quietly transformed the…
Twenty-three years after acquiring Converse for $315 million, Nike is reassessing the future of one of its most storied brands, as declining sales and reduced marketing investment fuel speculation about a possible divestiture. Converse generated approximately $300 million in revenue during Nike’s fiscal second quarter of 2026, a 30 percent decline from the prior year….
In the rapidly growing African fashion ecosystem – currently valued at $31billion of dollars and increasingly shaping global luxury narratives Banke Kuku stands as one of Nigeria’s most distinctive luxury fashion voices. Founded in 2011 by designer Banke Kuku-Lawson, the Lagos-based brand is known for its bold, hand-illustrated prints and fluid silhouettes that bridge West…
In South Africa, fashion collaborations work best when they feel less like marketing exercises and more like cultural moments. The latest partnership between Tshepo Jeans and DJ Maphorisa lands firmly in the latter category – a meeting of denim craftsmanship and sonic influence that reflects how style actually moves through the country: from the streets,…
When Prada unveiled a flat leather sandal during its Spring/Summer 2026 men’s show in Milan, the silhouette felt familiar – unmistakably echoing the Kolhapuri chappal, a handcrafted Indian sandal with centuries of history. What followed was swift backlash, with critics accusing the Italian luxury house of cultural appropriation and failing to acknowledge the craft communities…
Louis Vuitton’s newest concept-store marks more than a major retail opening – it signals a fundamental change in how luxury brands imagine their physical spaces. As shopping habits shift dramatically and digital commerce strengthens its grip, LV’s boldest flagship to date suggests that the future of retail lies not in selling products, but in curating…
