Valentine’s Day: The Great Uncoupling – How Brands Are Redefining Romance for a New Consumer Landscape
For decades, Valentine’s Day has been synonymous with romantic love, a retail holiday built on couples exchanging gifts, flowers, and chocolates. But a significant shift is underway. Fashion and beauty brands are increasingly moving away from traditional couple-centric narratives, with some skipping overt Valentine’s campaigns altogether while others target the burgeoning market of singles and…
