From Influence to Ownership: Why the Creator Economy Is Redefining Brand Collaboration When Mr Price recently unveiled its first co-created fashion collection with South African creator Sphokuhle Ntshalintshali, it was easy to view it as another influencer campaign. It wasn’t. It was a signal of a much larger transformation taking place across the global economy—one…
South Africa’s R44 billion retailer is dismantling silos, folding experimental businesses back into its core divisions and betting that operational clarity can unlock its next phase of growth. By all accounts, Woolworths should be in a stronger position. The retailer remains one of South Africa’s most valuable consumer businesses. With a market capitalisation of roughly…
Every four years, the FIFA World Cup transforms stadiums into global stages. But along with the excitement comes a little-known rule that often forces some of the world’s biggest brands to temporarily disappear. FIFA requires official tournament venues to remove or cover branding that conflicts with its own sponsorship agreements. Stadiums named after non-partner brands…
Once the unofficial uniform of Silicon Valley, the wool sneaker maker’s stock surged more than 37% Wednesday after the company completed its transformation from sustainable footwear brand to AI compute provider On Wednesday, Allbirds said it has rebranded as Smartbird, Inc., completing its shift toward AI infrastructure. The move caps a stunning corporate reinvention that…
Hugo Boss in the spotlight as Frasers Group launches €1.98bn takeover bid German fashion house Hugo Boss has been thrust into a takeover spotlight after UK retail giant Frasers Group, controlled by Mike Ashley, launched a €1.98 billion (£1.73bn) offer to acquire the remaining shares it does not already own. The bid, priced at €38…
South Africa’s retail sector is entering another phase of transformation, and one of the country’s largest fashion retailers is making a significant strategic move. The Foschini Group, or TFG, has announced plans to close approximately 100 underperforming stores after identifying nearly 300 locations across its portfolio that are either loss-making or failing to generate acceptable…
When Stephen Curry announced he was leaving Under Armour in November 2025 after more than a decade, the sports business world braced for a bidding war. What followed became one of the most closely watched sneaker free agencies in sports history – and the outcome is sending shockwaves from San Francisco to Beijing. Curry has…
For 93 years, “Adventure Starts Here” was a challenge – rugged, serious, built for mountains and open seas. Now, Cape Union Mart has retired those words for good, replacing them with something far more personal: “Live Life Outside.” For generations of South Africans, preparing for a journey into nature meant a single, inevitable stop: Cape…
Marc Jacobs has been with LVMH for nearly three decades – a partnership that helped shape the modern luxury industry and transform Louis Vuitton from a heritage leather goods house into one of fashion’s most influential global brands. Now, that era is coming to an end. LVMH announced this week that it is selling the…
After decades of independence, the iconic Italian house may now open its doors to three of the world’s biggest luxury and beauty conglomerates – in a deal designed to preserve, not surrender, the Armani name. Who Is Giorgio Armani? Giorgio Armani built one of the most influential luxury fashion companies in the world without surrendering…
