Refinery Launches OSMO — A New Lifestyle Brand in Motion
Refinery proudly announces the launch of OSMO, a lifestyle brand inspired by movement, balance, and everyday energy. Blending elevated design with functional comfort, OSMO introduces a refined take on athleisure — made to move with you through every part of your day.
OSMO officially launches on 30 October, debuting in six stores across three major metros — including Ballito, Clearwater Mall, Gateway, Goldfields Mall, and Richards Bay and Greenacres as well as online via Refinerystore.co.za. The brand will be housed inside select Refinery stores in newly designed OSMO spaces, created to deliver a fresh, modern, and immersive shopping experience.
“OSMO represents a natural evolution for Refinery — a celebration of movement and community through style,” says Shaun Hoddy, CEO of Refinery. “It’s about creating clothing that fits into our customers’ real lives — versatile, functional and beautifully refined.”
Driven by the idea of clothing that moves with you, OSMO combines technical performance elements with everyday comfort — offering versatile, high-quality pieces that feel effortless and remain accessible. Each item has been designed with thoughtful detail and intentional construction, striking a balance between active functionality and refined design.
