Interior view of the Thebe Magugu-designed suite at Mount Nelson in Cape Town, featuring patterned textiles, curated artwork, and layered décor reflecting Afro-modernist design influences.

Beyond the Garment: Thebe Magugu and Fashion’s Turn Toward Experience

Luxury fashion is in the middle of a structural shift. The runway still matters. Product still matters. But increasingly, growth is coming from something less tangible: experience. Consumers are no longer interacting with brands solely through transactions. They are spending time with them. That broader industry recalibration provides important context for the latest move by…

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