How Simone Rocha x Adidas is Softening the Edges of Modern Activewear
Within the historic grandeur of the Alexandra Palace Theatre, one of London Fashion Week’s most closely watched designers delivered a curveball few had predicted. Simone Rocha, long celebrated for her romantic, emotionally charged womenswear, unveiled a collaboration with Adidas – a partnership that instantly became one of the most discussed moments of the season. For…