Nike Weighs Converse’s Future as Revenue Declines and Strategy Comes Under Review
Twenty-three years after acquiring Converse for $315 million, Nike is reassessing the future of one of its most storied brands, as declining sales and reduced marketing investment fuel speculation about a possible divestiture. Converse generated approximately $300 million in revenue during Nike’s fiscal second quarter of 2026, a 30 percent decline from the prior year….