Burberry’s winter holiday pop-up and branded ice rink at Wangfujing in Beijing, featuring the historic Burberry Clock and festive seasonal décor.

Burberry Brings a Winter Wonderland to Beijing With Festive Pop-Up and Ice Rink

British luxury house Burberry has unveiled a large-scale winter holiday activation in Beijing, transforming the Wangfujing district into a branded winter destination complete with a festive pop-up installation and a public ice skating rink. The immersive experience, which runs throughout the winter season and into early 2026, is designed to celebrate Burberry’s heritage while engaging…

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