Stephen Curry’s Breakup With Under Armour: What It Means for Sports, Fashion, and the Future of Athlete Brands
After more than a decade together, Stephen Curry and Under Armour have officially parted ways — a move sending ripples across the sports, fashion, and entertainment industries. Their partnership, which began in 2013, wasn’t just another athlete-endorsement deal. It helped define modern athlete branding, led to the birth of the Curry Brand, and positioned Curry…