Pepkor Launches Osmo Athleisure Brand
South Africa’s retail heavyweight Pepkor is making a quiet but significant play beyond its discount roots. The group, best known for mass-market chains like PEP and Ackermans, has launched Osmo, a new athleisure-meets-lifestyle brand that’s aiming squarely at shoppers willing to pay a bit more for style and quality. The launch comes through Refinery, Pepkor’s…